elysa says

Tag: facebook

  • Dominoes, Bonfires, Bubbles and Smiles

    With all of the changes to brand pages on Facebook, we are enjoying watching how big brands are opting to roll out the new Timeline. Earlier this month, Coca-Cola unveiled its Facebook Timeline in partnership with some fun flash-based interactive websites.

    Coca-cola challenged fans with little puzzles to keep them engaged. One by one, the marketer released little riddles, that, if solved, led you to destinations that provided fun-filled digital treats.

    I love the cross promotion and interconnectedness of the strategy, not to mention that the sites are fun. By having fans fill in the blank, based off clues, new interactive sites are rolled out in stages. So far I’ve seen:

    I think the dominoes are my favorite.

    The latest clue is

  • SocialNerdia {Big Brands}

    Shazam Ties Into the Sounds of Super Bowl Spots >> NYTimes

    Brands partnered up with Shazam to engage viewers in these sponsored commercials that aired during Super Bowl 46. Shazam’s logo was placed in a handful of commercials while a song was playing. The partnered brands and Shazam hope the commercials will provide viewers a furthered experience of the product or service advertised.

    Facebook’s Mobility Challenge >> NYTimes

    More than 400 million Facebook members log into Facebook on a cell phone. Facebook hasn’t found a way to generate money from that use.

    Google Unveils New ‘Solve for X’ Project >> Techland

    Google launches a new forum project that “encourages and amplifies technology-based moonshot thinking and teamwork.” Not much information for this project, titled ‘Solve for X’, has been released yet.

    Top Brands on Pinterest >> Mashable

    The top three brands using Pinterest successfully according to Mashable are Whole Foods, Martha Stewart and Better Homes & Gardens. Their practices include pinning from various sources, repinning to build followers and engage with them, and targeting a broad range of topics

    Apple Reportedly in Deal with China Telecom For iPhone 4S >> Forbes

    Apple has been rumored to have reached a deal to distribute a version of the iPhone 4S in China. Though Apple already has a business deal with China Unicom, this new partnership is going through China Telecom.

  • SocialNerdia {social media integration}

    • Embeddable Tweets >> Twitter Blog
      Earlier this month, Twitter added the ability to be embed tweets directly into your web page or blog post. You can see an example of this on our blog post here on RedUrban about Blogwell.
    • You Can Now Post Full Size Instagram Pics To Facebook (And Timeline) >> TechCrunch
      “You can now send your Instagram photos full size to Facebook, and they automatically display “beautifully” in your Facebook Timeline. Photos shared from Instagram will appear in your Timeline with the original caption that you posted on Instagram”
    • Create an Infographic with your Twitter Activity >> labnol
      This is a fun little tool to be able to analyze your twitter activity. The data it’s able to pull is dependant on how frequently you tweet, Here’s my data since August 2011.

  • SocialNerdia {plans and predictions for 2012}

    • 30 Social Media Predictions for 2012 From the Pros >> Social Media Explorer
      I personally follow the majority of the pros who added their predictions for 2012. And although I enjoy their separate voices, it’s always interesting for several people from differing backgrounds to come together with one goal. It will be interesting in December, to look back to see how many of these predictions come true.
    • Ten reasons to blog even if nobody reads it >> Business Grow
      “ten legitimate business reasons why your company should be blogging — even if you can’t seem to build a community of active readers.”
    • What Facebook Wants You To Know About The Future of The Social Web >> smedio
      Although this post is a few months old (acient in internet time) these Facebook changes are slowly being rolled out as we speak.
    • The Top Ten Social Media Lessons of 2011 >> Forbes
      This is part 1 of a two part series of what Forbes contributor, Christopher Barger, believes to be the top social media lessons of 2011

  • SocialNerdia {social network changes}

    • Pinned Posts, The Twitter Brand Page Feature Facebook and Google+ Should Steal >> TechCrunch
      The new Twitter brand pages have recently been rolled out, there is a feature that TechCrunch thinks should be added to business pages on Facebook and Twitter. WordPress has a similar feature, and I agree it’s nice to be able to decide what post a first time visitor sees.
    • StumbleUpon gets a makeover: New design, new logo, new features>> gigaom
      Popular bookmarking and social discovery site, StumbleUpon.com launched a major redesign, with channel features and additions of curated content by brands.
    • Google Analytics Preparing for Social Reports Next Year >> Search Engine Watch
      “The intent, says Google, is to allow site owners the ability to know what kind of engagement their content gets through social media and measure it by social network for the purpose of being able to optimize content for additional engagement across social networks.”
    • Facebook introduces private messages between business pages and fans >> The Next Web
      “Consumer facing businesses will find the feature particularly useful as it enables more personal communication with individual customers, opening the possible of a greater level of customer service on Facebook.”

  • A Life on Facebook

  • My Life in Photos

    This is beyond awesome! Lots of weddings, friend’s babies, pictures of my pets and of course me being silly.

    My Pummelvision from elysa rice on Vimeo.

  • 10 Apps for Indoor Kids

    iphone apps, google, twitter, movies, recipesThose of us who belong to the “indoor kids” club, couch potatoeing or hibernating, like a special category of apps that enhance our introvert lifestyle. Whether you’re a part-time or full-time indoor kid you’re sure to love some or all of these!

    10 Apps for Indoor Kids

  • Big Money: Facebook 50

    Big Money recently released The Big Money Facebook 50, a ranking of the brands that are currently making the best use of Facebook. Various metrics—including fan numbers, page growth, frequency of updates, creativity as determined by a panel of judges, and fan engagement—were factored into each page’s score and ultimate rank on the list.

    Coca-Cola, Starbucks, Disney, Victoria’s Secret and iTunes round out the top five. James Ledbetter notes that contests and other promotional activities drove the success of most of the list members.

    While I’m really excited to see a list like this put together I’m a bit disappointed that the listings don’t actually link to the respective fan pages. So, I decided to look up a few of these fan pages and see what I think works about them. What’s great about social media is what works for one brand can usually easily be transferable to another.

    • Buffalo Wild Wings (#48): asks questions – that are fan based and have nothing to do with wings, such as “Who’s the better quarterback in tonight’s game?” and a few that are BWW specific “Got a favorite sauce? Let’s hear it!”
    • Taco Bell (#47): posts promotions with photos – people like photos when they are being sold to.
    • Audi (#44): asks for feedback “Automaker Audi seeks out fan feedback. It hosted a campaign encouraging fans to discuss what its next car should look like, and the company recently posted a survey asking fans what they wanted from the page.“
    • Target (#43): got fans involved in giving back – Target hosted a two-week “Bulls eye Gives” campaign, during which fans could vote for which charity they thought most deserved Target’s donations.
    • Harley-Davidson (#42): asks fans for photos – Harley has a great custom landing page on their fan page and has over 10,000 fan submitted photos
    • CNN (#33): integrates with their website – CNN utilizes Facebook Connect to allow fans to add comments via CNN.com or from their fan page.
    • Louis Vuitton (#32): carries the brand imagery forward – Louis Vuitton has a beautifully designed Welcome tab on their fan page that’s a great compliment to their already strong branding.Louis Vuitton fan page
    • Disney/Pixar (#21): utilizes a lot of video – it’s no surprise that the animation giant would post frequent videos.
    • Adidas (#15): customizes for the fans – “Recognizing its international fan base, sports retailer Adidas occasionally posts updates in languages other than English.“
    • Dunkin’ Donuts (#12) : features their fans – “While most fan pages use corporate logos as their profile pictures, the doughnut and coffee retailer uses the space to honor the winner of its “Fan of the Week” contest.“
    • Redbull (#9): remembers not to take themselves too seriously – Redbull gets their fans involved by creating games. They recently had a fan scavenger hunt.
    • Chick-Fil-A (#8): has a lot of pictures of cows – ooh is that just us that likes that? The cow is the mascot for my job so we’re all about the cows!
    • iTunes (#5): takes votes – iTunes creates weekly polls to get user feedback
    • Victoria Secret (#4): promotes their other advertisements – Victoria Secret utilizes their fan page as a way to promote their texting advertising program, their mobile site and other traditional advertisements.
    • Starbucks (#2): gives away free stuff – hey you may not be Starbucks but you can give away free pastries to people who come by and visit your office.
    • Coca-Cola (#1): brings it all together – Coca-Cola integrates twitter, youtube, fan photos and videos all in one fun interactive place.

    Is your favorite big brand fan page on this list? What have you learned from that fan page?